If you’ve spent more than five minutes on a kid’s television network, you’ve seen just how inundated young kids are with commercials for everything from the latest gadget, to some dreadful snack that features something gooey and/or messy. It’s also safe to bet that many of these kids run to their parents, wanting to buy some or all of these items.
Parents want to raise healthy, happy, well-rounded children who grow up to lead a life they love. We encourage them to be kind, eat well, work hard in school, and follow their dreams. But we can’t set our children up for success without also providing the financial education they need to create the kind of future we want for them. Financial literacy for children doesn’t happen on its own and it doesn’t happen in school.